TV Advertising Reach Still Surpasses Digital

When it comes to advertising, we still believe in the power of television. Some have started to doubt the reach of TV ads compared to digital, but MediaPost’s recent article, “TV Still Tops In Audience Reach,” shares some statistics that back us up. They say, “In looking at 315 brands across multiple consumer categories, the average target reach of these media campaigns was 67%, with the majority of those — at 53% — seeing TV ads. Just 5% witnessed digital ads, with 9% seeing both TV and digital.” Read the full article to find out why TV is not to be ignored when budgeting your marketing dollars.