{"id":769,"date":"2015-06-22T10:49:45","date_gmt":"2015-06-22T16:49:45","guid":{"rendered":"http:\/\/www.thrive4.net\/?p=769"},"modified":"2015-06-22T10:49:45","modified_gmt":"2015-06-22T16:49:45","slug":"tv-advertising-reach-still-surpasses-digital","status":"publish","type":"post","link":"https:\/\/thrive4.net\/index.php\/tv-advertising-reach-still-surpasses-digital\/","title":{"rendered":"TV Advertising Reach Still Surpasses Digital"},"content":{"rendered":"<p>When it comes to advertising, we still believe in the power of television. Some have started to doubt the reach of TV ads compared to digital, but MediaPost\u2019s recent article, \u201cTV Still Tops In Audience Reach,\u201d shares some statistics that back us up. They say, \u201cIn looking at 315 brands across multiple consumer categories, the average target reach of these media campaigns was 67%, with the majority of those &#8212; at 53% &#8212; seeing TV ads. Just 5% witnessed digital ads, with 9% seeing both TV and digital.\u201d <a href=\"http:\/\/www.mediapost.com\/publications\/article\/251998\/tv-still-tops-in-audience-reach.html\" target=\"_blank\" rel=\"noopener\">Read the full<\/a> article to find out why TV is not to be ignored when budgeting your marketing dollars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to advertising, we still believe in the power of television. Some have started to doubt the reach of TV ads compared to digital, but MediaPost\u2019s recent article, \u201cTV Still Tops In Audience Reach,\u201d shares some statistics that back us up. They say, \u201cIn looking at 315 brands across multiple consumer categories, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":0,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/posts\/769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/media\/770"}],"wp:attachment":[{"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/media?parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/categories?post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/tags?post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}