{"id":744,"date":"2015-05-20T09:17:26","date_gmt":"2015-05-20T15:17:26","guid":{"rendered":"http:\/\/www.thrive4.net\/?p=744"},"modified":"2015-05-20T09:17:26","modified_gmt":"2015-05-20T15:17:26","slug":"googles-pending-buy-button","status":"publish","type":"post","link":"https:\/\/thrive4.net\/index.php\/googles-pending-buy-button\/","title":{"rendered":"Google&#8217;s Pending &#8220;Buy Button&#8221;"},"content":{"rendered":"<p>Word of Google&#8217;s plans to incorporate a buy button to their mobile search ads was released late last week by <a title=\"The Wall Street Journal - Google Buy Button Article\" href=\"http:\/\/www.wsj.com\/article_email\/can-google-outsell-amazon-and-ebay-1431730741-lMyQjAxMTE1ODEwNTYxMTU2Wj\" target=\"_blank\" rel=\"noopener\">The Wall Street Journal<\/a>. This has sparked a heated debate and there a lot of opinions floating around out there. A major benefit of this feature would be that advertisers will finally be able to see a direct correlation between pay-per-click efforts and sales. The fear is that the ability to purchase through Google will obstruct traffic to retailers&#8217; websites and diminish the customer &#8211; retailer relationship. Wherever you stand, you should prepare yourself to see Google&#8217;s buy button pop up in as little as a few weeks. <a title=\"Wall Street Journal - Google Buy Button Article\" href=\"http:\/\/www.wsj.com\/article_email\/can-google-outsell-amazon-and-ebay-1431730741-lMyQjAxMTE1ODEwNTYxMTU2Wj\" target=\"_blank\" rel=\"noopener\">The original article<\/a> is worth a read.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word of Google&#8217;s plans to incorporate a buy button to their mobile search ads was released late last week by The Wall Street Journal. This has sparked a heated debate and there a lot of opinions floating around out there. A major benefit of this feature would be that advertisers will finally be able to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/posts\/744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/comments?post=744"}],"version-history":[{"count":0,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/posts\/744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/media\/745"}],"wp:attachment":[{"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/media?parent=744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/categories?post=744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thrive4.net\/index.php\/wp-json\/wp\/v2\/tags?post=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}